The TV ad is a dying art. This year’s Super Bowl proved it

If ever there were a Super Bowl that needed a bunch of surprising,‍ cool and smartly written commercials,‍ it was Super Bowl LIX.‍  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   ADVERTISEMENT February 10, 2025 | View in browser Entertainment McNamara: The TV ad is a dying art. This year's Super Bowl proved it Harry and Sally! Catherine O'Hara and Willem Dafoe! The Budweiser Clydesdale foal! The 2025 Super Bowl commercials failed to live up to the hype — and the hype is at the root of the problem. Read More ADVERTISEMENT A grinning Kendrick Lamar brings 'Not Like Us' to the Super Bowl halftime show The Compton rapper spent much of his 13 minutes on the field at New Orleans' Caesars Superdome flirting with whether or not he'd perform his 2024 smash about Drake. Read More Counterculture author Tom Robbins, known for his irreverent bestselling novels, dies at 92 His first novel, "Another Roadside Attraction," was published in 1971 when Robbins was 39 -- more than three decades after declaring to his parents, at age 5, that he'd be a writer. Read More ADVERTISEMENT Stage and film actor Tony Roberts, who often starred in Woody Allen movies, dies at 85 Roberts appeared in Allen's "Play It Again, Sam," "Annie Hall," "Stardust Memories," "A Midsummer Night's Sex Comedy," "Hannah and Her Sisters" and "Radio Days." Read More Charli XCX, Noah Kahan pledge to match Chappell Roan's $25,000 for artists' healthcare Chappell Roan first promised to donate in response to an op-ed author critical of her Grammys speech calling for "healthcare, especially to developing artists." Read More Keep up with California Your support helps us deliver the news that matters most. Subscribe to the Los Angeles Times. Subscribe Now Review: William Kentridge's 'The Great Yes' at the Wallis: A dazzling meditation on a world out of kilter Enough cannot be said about the singing, the dancing, the costume and production design and more in William Kentridge's chamber opera, in which noted intellectuals and artists flee 1941 France. Read More Trump amends CBS '60 Minutes' lawsuit and demands $20 billion President Trump doubled the damages he is seeking from CBS and its parent company, Paramount Global, which needs FCC approval for its pending merger. Read More ADVERTISEMENT Thank you for reading Entertainment Digest from the Los Angeles Times Sign up for more L.A. Times newsletters. Sign Up You received this email because you opted to receive email communications from L.A. Times. Unsubscribe | Manage marketing email preferences | Terms of Service | Privacy Policy | Do Not Sell My Personal Information | CA Notice of Collection   Advertisers have no control over editorial decisions or content. Place an ad or classified.   Copyright © 2025, Los Angeles Times 2300 E. Imperial Highway, El Segundo, CA 90245 1-800-LA-TIMES latimes.com