Netflix isn’t solving awards season ratings crisis with SAG Awards

McNamara: Netflix's belief that streaming could take the SAG Awards and make them a star has proved to be misguided.‍  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   ADVERTISEMENT February 24, 2025 | View in browser Entertainment McNamara: With 2025 SAG Awards, Netflix proved it isn't solving awards season ratings crisis The awards show with the largest percentage of famous faces failed to grow its audience in 2024 when it made its Netflix debut. It's tough to imagine it will do so this year. Read More ADVERTISEMENT SAG Awards 2025: 'Conclave' crashes the party Screen Actors Guild Awards winners often repeat at the Oscars. Might "Conclave" be the new front-runner for best picture? Read More 2025 SAG Awards winners list: Timothée Chalamet, Demi Moore, Zoe Saldaña and more Follow along here as the winners of the 31st Screen Actors Guild Awards are announced Sunday at the Shrine Auditorium in Los Angeles. Read More ADVERTISEMENT Jane Fonda delivers fiery speech accepting SAG's lifetime achievement award: 'Empathy is not weak or woke' Actor and activist Jane Fonda received the lifetime achievement honor at the SAG Awards recognizing her decades-spanning work and her humanitarian accomplishments. Read More See all the looks from the 2025 SAG Awards red carpet The best fashion from the 2025 SAG Awards red carpet, including Selena Gomez, Cynthia Erivo, Sofia Carson and Anna Sawai. Read More Keep up with California Your support helps us deliver the news that matters most. Subscribe to the Los Angeles Times. Subscribe Now Joy Reid's show canceled in programming shakeup at MSNBC Reid will exit this week and will be replaced by Michael Steele, Alicia Menendez and Symone Sanders Townsend. Read More 'The White Lotus' Season 3, Episode 2 recap: Put on your yoga pants, we're relaxing This week, our trio of ladies give us "Real Housewives" vibes, the Ratliff family relaxes, Gaitok asks Mook out, and we learn more about Gary a.k.a. Greg. Read More 'Anora' wins at an emotionally charged Spirit Awards Director Sean Baker's Oscar front-runner won three more prizes, with "A Real Pain" winning two. "Shōgun" and "Baby Reindeer" dominated the TV categories. Read More ADVERTISEMENT Thank you for reading Entertainment Digest from the Los Angeles Times Sign up for more L.A. Times newsletters. Sign Up You received this email because you opted to receive email communications from L.A. Times. Unsubscribe | Manage marketing email preferences | Terms of Service | Privacy Policy | Do Not Sell My Personal Information | CA Notice of Collection   Advertisers have no control over editorial decisions or content. Place an ad or classified.   Copyright © 2025, Los Angeles Times 2300 E. Imperial Highway, El Segundo, CA 90245 1-800-LA-TIMES latimes.com