Why broadcast TV still dominates political ad spending

Traditional TV viewing is down dramatically due to streaming, but local TV is still getting the bulk of ad spending by candidates and issue advertisers.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  Entertainment January 17, 2024 Why old-fashioned TV is still the winning ticket for political ads Traditional TV viewing is down dramatically due to streaming, but local TV is still getting the bulk of ad spending by candidates and issue advertisers. SHARE       READ MORE ADVERTISEMENT Lana Del Rey, Tyler, the Creator and Doja Cat to headline Coachella 2024 The Coachella lineup is here, and the main acts — Lana Del Rey, Tyler, the Creator and Doja Cat, plus No Doubt — comprise the most L.A.-centric in festival history. SHARE       READ MORE Is this the end of the road for Lewis Black? America's crankiest comic reflects on his final tour The beloved "Daily Show" comedian says he's permanently parking the bus after his final tour, which includes stops in Santa Barbara and Anaheim SHARE       READ MORE ADVERTISEMENT Woman accuses James Dolan, Harvey Weinstein of assault, sex trafficking The lawsuit is the latest against movie producer Weinstein, who was sentenced last year to 16 years in prison for raping a woman at a Beverly Hills hotel in 2013. SHARE       READ MORE Column: Soaked in nostalgia, the best Emmys in years showed how much TV has changed Steeped in TV history, the delightful, touching 75th Emmy Awards were also a clear-eyed acknowledgment of all the medium has left behind. SHARE       READ MORE Fox telecast of the 75th Emmy Awards hits a new ratings low Preliminary data from Nielsen showed the average audience for the Monday ceremony was under 5 million viewers. SHARE       READ MORE Mandy Patinkin finds a way 'back to the living' in 'Death and Other Details' Amid the pandemic, Mandy Patinkin wasn't sure when he'd be back at work. Then he signed on to Hulu's "Death and Other Details." SHARE       READ MORE ADVERTISEMENT Thank you for reading the Los Angeles Times Entertainment newsletter. Invite your friends, relatives, coworkers to sign up here. Not a subscriber? Get unlimited digital access to latimes‌.com. Subscribe here. Copyright © 2024, Los Angeles Times 2300 E. Imperial Highway El Segundo, CA 90245 1-800-LA-TIMES | latimes.com Advertisers have no control over editorial decisions or content. If you're interested in placing an ad or classified, get in touch here. You received this email because you opted to receive email communications from Los Angeles Times. Manage marketing email preferences • Manage email alert subscriptions or unsubscribe • Terms of Service • Privacy Policy • Do Not Sell My Personal Information • CA Notice of Collection FOLLOW