Welcome to Outbound Wizards. Issuuueeee Numeroooo sixteeeennnnn!
Feeling zesty today.
Cause I’ve been working on a new product.
It’s fun to be back at programming after almost 4 years.
I’m using Claude Code with 4.6 Sonnet and it’s f***ing brilliant.
(I think Opus is overhyped and Sonnet is still underhyped, sue me.)
It gets my intent, slings code and even when it makes mistakes, the mistakes are human-like.
What's this new product about? I'll tell you more in a little bit.
(Long story short, it's going to help you get more leads than you can handle from both LinkedIn and cold email outreach. Very early landing page here: Kuron.ai)
Anyway, back to LinkedIn Automation news with SalesRobot.
I'll share more in the coming releases.
In this issue: |
Milestones: Key metrics on our path to 10,000 users (currently at 5387, down)
LinkedIn Message Roast: We find the worst performing Linkedin Messages from real SalesRobot users and show you how we'd save the campaign (after making fun of them of course lol)
Outbound Wizard of the Week: I talk to Sanket Goyal from BitScale on building signal-first GTM automation, where enrichment, CRM data, and 100+ third-party sources come together in a spreadsheet-like interface for agencies and in-house GTM teams.
We explore a standout campaign where an early-stage data intelligence company tracked enterprise hiring signals for "Head of Data" roles across 500 ICP accounts, identified 30 live signals in a month, sent one hyper-relevant line of outreach, and closed a $150K deal, roughly 300x ROI on a $349 plan. Sanket shares his journey from non-technical product manager to GTM automation advocate, explaining why intent signal adoption lags despite the hype — teams haven't hit the wall hard enough to abandon their SDR-heavy, volume-heavy motions yet — and why AI SDRs running spray-and-pray sequences are on their way out as inbox providers tighten the rules: "The edge is in timing and relevance, reaching the right person at the right moment, not just with the right message."
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Milestones |
MRR: $73,050 (down) |
Where we stand: |
[GOOD NEWS] Sales demos done (from 26 Apr 2026 - 3 May 2026): 8 (demo numbers continue to be low)
[GOOD NEWS] Free Trials Started (from 26 Apr 2026 - 3 May 2026): (averaging ~14 signups per day, up, because outbound is working well)
[GOOD NEWS] New subscription revenue: $700 in new + upgrade revenue from 10 users
[BAD NEWS] Downgraded subscription revenue: $1700 in downgrades and churn since I sent the last newsletter
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LinkedIn Message Roast |
Now, let’s dive into the LinkedIn message that a SalesRobot user sent to 106 people on LinkedIn and got a whopping 3.22% response rate |
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The Message Copy (some parts [REDACTED] to hide the identity of the user): |
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Step 1: Send Connection Request |
Timing: Initial outreach |
Message: [Standard connection request - no custom message shown] |
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Step 2: First Message (Networking Proposal) |
Timing: [Set days/hours after Step 1] |
Message: |
“Hello [firstName], |
I am in the restaurant marketing business and looking to network with merchant services professionals. |
We might be selling to the same clientele. |
If you are open to networking, perhaps we can help each other. |
Thanks,
[REDACTED]” |
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The sequence is just lazy. Here's what I think is wrong with it: |
"Hello [firstName], I am in the restaurant marketing business"
(Most generic introduction possible - what does this even mean? Social media? Email? Billboards?)
"and looking to network with merchant services professionals."
(Translation: "I want something from you but I'm going to pretend it's mutual")
"We might be selling to the same clientele."
(Might? You don't even know? Zero research!)
"If you are open to networking, perhaps we can help each other."
(The vaguest possible value proposition - "help each other" how exactly?)
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Here’s a better message. |
Step 1 - Conn Req: |
Keep blank cause it’s working |
Step 2 - Message (Clear + Specific): |
“Hi [firstName], |
Thanks for connecting! I noticed you work with restaurant clients on payment processing. |
Quick question - do your clients ever ask you about marketing help? Specifically getting more repeat customers through loyalty programs or email campaigns?
I run a restaurant marketing agency focused on customer retention - we helped [localRestaurant] increase repeat visits by 34% using automated post-visit email sequences. |
Your merchant services clients might benefit, and I'd be happy to refer any restaurants needing better payment solutions your way. |
Would a 15-minute call make sense to discuss potential referral partnership? |
Best, |
[fullName] |
Restaurant Marketing |
[company] |
[phone]” |
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Outbound Wizard of the Week: Sanket Goyal from BitScale (A signal-first GTM automation platform) |
1. What does Bitscale do, and who is it built for? |
Bitscale is a GTM automation and data enrichment platform. |
Think of it as the connective tissue between your CRM, your outbound engine, and your data, whether that's first-party, second-party, or third-party from 100-plus premium data sources. You can pull signals, enrich records, and automate workflows, all in one spreadsheet-like interface. |
We're built for two main personas: GTM agencies that run outbound for clients, and growth marketers or GTM engineers inside SaaS companies who want to move faster without needing a data team. |
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2. What is the most impressive pipeline someone has built using Bitscale? What was the setup, what signals were they tracking, and what were the numbers? |
One of my favourites is a company in the data intelligence space. Very early stage, just trying to land their first enterprise customer. They were on a $349 plan. |
Their setup was simple: track enterprise companies that are actively hiring a Head of Data. They started with a list of 500 ICP companies. |
Within a month, around 30 of them showed that hiring signal. They plugged that into their email automation and reached out with one line: "Saw you're hiring for this role. Here's how our product solves exactly that problem." |
They recently closed a $150K deal from that campaign. ROI on their Bitscale spend was roughly 300x. It's the cleanest example I have of a signal-led motion working at an early stage with basically no budget. |
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3. How did he get into this space? |
I actually came from a product management background, not technical at all. |
But Bitscale is built to be simple enough that you don't need to be an engineer to run these workflows. I picked it up quickly, and that's kind of the point. |
GTM engineering shouldn't require a developer. If it does, you've built the wrong product. |
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4. Intent signals are a big topic right now, but most teams still don't use them. Why do you think there's a gap between the hype and the adoption? |
Most companies that come to us are still running very human-driven outbound. SDR-heavy, volume-heavy. They come to Bitscale for waterfall enrichment, email data, phone data, the basics their reps need to work a list. They haven't introduced signals yet. |
When we try to expand the account and show them what's possible with intent data, there's genuine interest, but the inertia is real. |
Their process is already built around the old motion. Introducing signals means changing how the whole team operates, not just adding a tool. So the hype is real, but the adoption is still early. Most teams haven't hit the wall hard enough yet to force the change. |
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5. Where do you think outbound is headed in the next 2 years? What dies, and what takes over? |
AI SDRs are going to die, or at least the spray-and-pray version of them will. |
Google, Gmail, and every major inbox provider are tightening the rules. Infrastructure for high-volume cold outbound is getting harder and more expensive to maintain. |
What takes over is an intelligence layer, not a volume layer. Companies that know exactly who needs their solution right now, and reach out at that moment with something relevant, will outperform teams running thousands of generic sequences every day. We're already seeing it. Companies using signals and intent data are out-competing teams with 10x more SDRs. That gap is only going to widen. |
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6. What advice would he have for a founder or sales leader who's still running outbound the old way? |
Nail your ICP first. Not just the demographic, but the behavioural signals that actually predict intent. What does a company look like 60 days before they need your product? Where are they showing up? What are they hiring for? What tools are they evaluating? |
Once you know that, you can build a workflow around it. The old way, blasting thousands of people with hyper-personalised first lines, is table stakes now. Everyone's doing it. Reply rates are dropping every week. The edge is in timing and relevance, reaching the right person at the right moment, not just with the right message. |
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Connect with Sanket: |
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We talk about tracking intent signals and tracking competitor mentions to catch qualified leads with one automated workflow in our free online Masterclass. |
Register for here if you’re interested in watching it live: |
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That’s it for Issue #16 of Outbound Wizards
If you found this helpful, share it with a friend. Got feedback? Shoot me a reply—I read every one of them. |
Thanks for following along. |
Saurav G.
Founder, SalesRobot 2.0
Follow me on LinkedIn |
