Cinema News

Glad you found eCommerce Fastlane

Subject: Thanks for checking out eCommerce Fastlane

Hey there,

Thanks for checking out eCommerce Fastlane. I'm Steve, and since you're here, I wanted to say hi personally and share what this is all about.

I started this whole thing because of a pattern I kept seeing over and over again. Most Shopify advice sounds great until you realize it was built for a completely different stage than yours. What works brilliantly at $10K months can genuinely wreck you at $500K months. I watched it happen too many times to stay quiet about it.

Quick backstory: I started selling on eBay and became a PowerSeller, co-founded and exited an ecommerce brand called VisionPros, then spent 6+ years at Shopify working directly with brands like Dr. Squatch, Bulletproof Coffee, and Tentree. Across all of that, the thing I kept wishing existed was guidance that met you where you actually are, not where some guru assumes you should be.

So that's what eCommerce Fastlane became.

Every Thursday, I send a curated edition of what's actually working right now to 42,000+ founders and marketers. Think of it as frameworks from real conversations with seven and eight-figure operators, insights from guest contributors, the latest podcast breakdown, and industry news that actually matters. About five minutes of reading that's built to match your stage, whether you're working toward your first consistent sales month or scaling past $5M.

Beyond the newsletter, you've got a few other ways to dig in. The podcast is currently in Season 9 with 450+ episodes of real conversations with founders, app developers, and platform insiders, and new episodes drop every Tuesday. And the website is where I do my thinking out loud. New guides, app reviews, and contributor insights published every week. This ecosystem never stops evolving, and neither should we. If you're the type who wants to stay sharp without chasing every shiny trend, you'll feel at home there.

No fluff. No vanity metrics. Just what's actually moving the needle.

If these Thursday emails aren't your thing, totally fine. There's an easy unsubscribe link at the bottom, no hard feelings at all.

Really glad you're here.

Steve

P.S. I'm working on a book called Thriving with Shopify, launching in 2026. These conversations with the community are shaping every chapter. Stay tuned.