| Taylor Swift has already conquered the music world and the concert business, so it's no surprise that this weekend she reigned supreme over the box office — again. |
| Swift's latest venture into theaters came in the form of a listening session/fan party of sorts for her latest album, "The Life of a Showgirl." |
| The 89-minute movie, titled "The Official Release Party of a Showgirl," featured the premiere of the Swift-directed "The Fate of Ophelia" music video, as well as behind-the-scenes footage and commentary from Swift about the inspiration for her new songs. |
| As expected with anything Swift, the film quickly rocketed to the top of a weekend box office that didn't have a lot of new big-name releases. The one-weekend-only affair hauled in $34 million in the U.S. and Canada, AMC said Monday morning. Globally, it made more than $50 million. Paul Thomas Anderson's "One Battle After Another" was the runner-up in its second outing this weekend, grossing about $11 million domestically. |
| But the lack of competition doesn't dilute the impact Swift had — and has had — on the box office. Her three-day theatrical total beats opening weekend grosses for other recent, studio films such as the Leonardo DiCaprio-led "One Battle After Another" ($22 million), 22-year sequel "Freakier Friday" reuniting Lindsay Lohan and Jamie Lee Curtis ($28.6 million) and my personal favorite, "Downton Abbey: The Grand Finale" ($18.1 million). |
| I may not be a Swiftie, but I know plenty who made their way to theaters this weekend, with some dressing up for the occasion. My colleague, Malia Mendez, wrote about the Taylormania that took over AMC Century City, which screened the Swift film 21 times over three screens, just on Saturday. |
| There's something to be said about harnessing the power of a fan base to drive people to theaters. Look at Swift's last theatrical appearance — 2023's "Taylor Swift: The Eras Tour" made about $180 million domestically and brought in more than $261 million worldwide, making it the highest-grossing concert film of all time. |
| As she did with the "Eras Tour" film, Swift bypassed the typical Hollywood system and worked directly with AMC Theatres Distribution to release "The Official Release Party of a Showgirl." The film played at all of AMC's 540 locations and also showed at other theaters such as Cinemark and Regal. |
| The unconventional release was welcome news for theaters, which have struggled to bring in crowds as they did before the pandemic |
| "On behalf of AMC Theatres and the entire theatrical exhibition industry, I extend our sincerest appreciation to the iconic Taylor Swift for bringing her brilliance and magic to movie theatres this weekend," AMC Chief Executive Adam Aron said in a statement. "Her vision to add a cinematic element to her incredible album debut was nothing less than a triumph." |
| The film's success is another reminder of the value of nontraditional, alternative content for theaters at a time when they need to employ fresh strategies to lure younger audiences to the multiplex. |
| As the number of movies released by studios has decreased, theaters are on the hunt for content to put on their screens. Lately, that's ranged from episodic streaming series like "The Chosen," which chronicles the life of Jesus, to concert films, opera performances and anniversary screenings of hits such as "The Sound of Music," "Jaws" or "Back to the Future." |
| It's a business that really took off after the pandemic. Distributor Fathom Entertainment has specialized in this kind of nontraditional content for more than 20 years, but it is now seeing increased interest in these types of titles, particularly anniversary screenings, which now tend to make up between 20% and 40% of the company's annual revenue. |
| Providing these kinds of titles is a way to mitigate the uncertainty of the film business, where there can be highs driven by hotly anticipated releases and lows when there's little in the lineup. |
| "Our bread and butter is, and has continued to be, the big studio releases," said Daniel Fastlicht, chief operating officer of the Lot, a luxury dine-in theater chain based in La Jolla with four locations. "What we want to see more than anybody is more content. But if that doesn't happen, we still need to fill our auditoriums with people." |
| All of the Lot's theaters had at least one or two screens showing the Swift film, and the atmosphere was light, with people singing and dressing up, including a few in Travis Kelce jerseys, said Marcos Sayd, director of operations. He noted that alternative content helps their theaters fill the less-scheduled holes in their calendar. In addition to the Swift release, the Lot also programs local documentaries and films, as well as one-off events such as the Newport Beach Film Festival to draw audiences in. |
| And they're not alone. Other theaters have been looking to position themselves as gathering places for communal experiences, whether that's to celebrate T-Swift fandom, sing and dance to "KPop Demon Hunters" or collectively scream at a horror movie. Will the post-pandemic zeal for connection repopulate theaters again? Only time will tell, but the popularity of Swift's latest film is a positive sign. |
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| Last week, YouTube agreed to pay $24.5 million to settle a lawsuit President Trump filed after his account was banned by the Google-owned streamer following the Jan. 6, 2021, riots at the U.S. Capitol. |
| San Bruno-based YouTube is the latest tech and media company to settle one of Trump's lawsuits. Meta, Twitter (now X), Paramount Global and Walt Disney Co.-owned ABC News have all paid multimillion dollar sums in settlements. Most of the YouTube settlement dollars will go to Trump, who plans to contribute it to the Trust for the National Mall, which is "dedicated to restoring, preserving, and elevating the National Mall" and will also fund construction of the White House State Ballroom, according to court documents. |
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Finally ... |
| My colleagues, Matthew Ormseth and Summer Lin, wrote about how the strange case of an illicit casino-turned-marijuana stash house/psilocybin mushroom-growing location that eventually led police to find an Arcadia mansion filled with 15 children, most of whom were born to surrogates. |
