Cinema News: Getting paid for your data?

October 23, 2025 | View in browser

By Anita Chabria

Columnist

Hello and happy Thursday. It's Anita Chabria again. Today, I'm coming to you from a coffee shop where I just used Apple Pay to buy a dirty chai.

Why does that matter? Because in the last five minutes, I've dropped all kinds of data into the universe. What I drink, how much I'll pay for it, how long I sat here using this Wi-Fi and dozens of other details that companies are willing to pay for but that I don't even think about — much less benefit from.

Every day, we all walk around dropping data like garbage — when in reality it's gold. Especially in the age of budding artificial intelligence, when the smallest bit of insight is being crammed into these new robo-gods in the hope of making them seem ever smarter and more human.

It all raises the question, if it's our data, shouldn't we be paid for it?

André Vellozo thinks so, and is working to make that a reality. He's a Brazilian hippie based in Silicon Valley, an outsider in an increasingly conservative and insular community with an idea that's more about equality than power.

"Everything you do generates value and data," Vellozo said. "Now you can collect."

Here's what he envisions — and why it's as much politics as business.

Pennies add up

Think of Vellozo's idea a bit like streaming royalties, giving you a small paycheck every time information you create is used, be it details of a coffee purchase or your hospital stay. Obviously, an artist could never keep track of every single time their show or song is played — they rely on managers and brokers.

Vellozo's company, DrumWave, would act as that broker for individuals' data. In his scenario, every person from birth would have a digital wallet where every bit of data they drop is accounted for. This is stuff you are already creating, whether you're aware of it or not — and which companies are too often collecting, whether you are aware of it or not.

How many "accept all" buttons have you clicked in your life without reading the details of what you are agreeing to, including allowing others to sell your data for their own profit?

When companies want to use that data — which they do to understand economics in the macro and micro, or to study health outcomes, or to feed those large language models such as ChatGPT — DrumWave packages it and licenses it for use without identifying details, but with each consumer's consent.

Data goes out, payment comes it — over and over for the life of the account.

It's not as far-fetched as it might seem. Gov. Gavin Newsom proposed a similar idea in 2019, arguing, "California's consumers should also be able to share in the wealth that is created from their data."

Nothing ever came of it, in no small part due to the lobbying and money thrown at government by big tech. I asked the governor's office if there was still any interest around the idea and got nothing back from them. But California already has a law that could give folks control of their data, though it isn't often used the way Vellozo envisions.

Downsides

There are, of course, many obstacles and potential pitfalls. Data privacy is one that comes up often — do we really want to be selling the details of our most recent colonoscopy, anonymous or not?

And of course, there's also the potential for exploitation. What data would the poor or desperate be willing to sell, and how cheaply?

Annemarie Butler is an associate professor of philosophy at Iowa State University who specializes in the ethics of AI. She wonders if people would really understand what their data was being used for or by whom, and if they would be able to pull it back in any way once it's out there.

She also said that there may be no meaningful way to opt out.

"Our own data are not always restricted to that one person," she warns. "DNA is probably the clearest example of this: When one shares a DNA sample, she shares vital (and immutable) information about any of her blood relatives. And yet only she provides the consent."

Of course, privacy is something of an illusion right now.

And, Vellozo points out, it's not just that we are currently giving data away for free under the current system — we are all actually paying to create that data in the first place. We pay for the electricity that charges our phones. We pay the monthly service charge on our devices. We are actively putting in our time and labor to create the information.

Vellozo's company is currently running a pilot of digital wallets with rideshare drivers in California.

He points out that these drivers spend a lot of money and energy creating information that will likely be used to train their AI replacements — their gas, the cost of the car, insurance, maintenance and time. Then all that information — who they pick up, when, how long the ride is and a million other details — is just collected and used to create profit for others.

In another milestone, Brazil — a country that has embraced a national model of digital payments much to the chagrin of many technology and banking companies, and President Trump for that matter — is on board with the idea of a digital wallet for all citizens. Vellozo was back home this week to work on that effort.

A check on AI

So why does all this matter in a politics newsletter?

Beyond money, data ownership offers another benefit: Regulation. Although California has arguably done more to regulate AI than almost any other state, the controls on the technology remain woefully slim. The federal government, after a fancy dinner redolent in flattery at the White House, has made it clear it has no interest in protecting people from this powerful technology, or the men who would wield it.

Vellozo sees the ownership of data as an important step in curbing the power of corporations to pursue ever-mightier AI models without oversight.

The coming changes induced by artificial intelligence are going to be profound for the average person. Already, we are seeing a world in which physical money, or at least the movement of it, is increasingly a relic. Financial companies are becoming tech companies, and money is digital (yes, economists, I know this is technically too simple).

Combine that with the changes in our ability to earn money through work, and the power imbalance already faced by the poor and working class becomes, well, really bad. Remember the railroad barons? This is going to make it seem like they were running ice cream trucks.

We need to rethink what a successful economy looks like. Because AI is going to give a few people not just a lot of money, but a lot of power — by scavenging the knowledge and work of the rest of us. It will take all of us to build successful AI, but the rewards will go to a handful.

So the idea of owning our data is not really about Vellozo's company or if it accomplishes its goal.

It's about creating a future in which individual power isn't a thing of the past.

And where the coming changes benefit society, not just the corporate titans who would like us all to remain too confused to object.

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P.S. We're continuing to look at the blatant (and frankly frightening) propaganda that Homeland Security is posting on its official social media. Case in point, this recruitment ad with ... medieval knights? Not only is this image chock-full of Christian nationalism dog whistles, it's aimed at the young men Immigration and Customs Enforcement is hoping to recruit with its edgelord/video game fanatasies that would turn legimate law enforcement efforts into a religious crusade against immigrants.

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